Advanced Article Marketing Skills
Now that you've got a few articles under your belt and have a handle on fundamental techniques for promoting them, it is time to take a step up and tackle a few advanced article marketing skills. These actions will take your article marketing efforts to a completely new level:
1. Approach editors directly.
Once you have proven your very own potential to put out high-quality articles on a consistent basis, it's time to see if you can bypass the middleman (the article directories) and provide regular content material to a newsletter, blog, or online page. Locate editors of publications or sites in your niche. Pull together a short listing (with links) to some of your favorite pieces that may be appropriate for their audience, and e-mail them a short note introducing yourself, presenting the hyperlinks to your own material, and asking if they'd be interested in receiving regular, unique content from you for publication. The benefit for them is that they know they could count on quality content material that is not appearing elsewhere on the Internet; the benefit to you is that you would be able to reach a target market on a regular basis, thereby compounding the "professional" effect.
My favorite useful resource that shows this method can be discovered at:
ebookprofitscoach.com/how-to-blog-tour.php
2. Include fitting key terms.
Key words are terms or phrases that a potential reader would use in an online search engine to look for data on a specific topic. Through the use of key phrases, you may have a higher chance of someone being linked to your article from an online search engine, thus potentially increasing the traffic to your webpage.
The key to key terms (pun intended) is to think exactly like your reader would think. For example, if you want to draw people to your handmade greeting card site, you may want to include keywords and key phrases in the article and title such as:
greeting cards
greeting card use
giving greeting cards
events to send greeting cards
selecting greeting cards
handmade birthday cards
anniversary greeting cards
While keywords are no guarantee that your own article will become the number-one rated hyperlink on Google, it will certainly help people find you in the huge wasteland of the Internet.
3. Re-use your articles in different media formats.
After you have a bunch of targeted articles, re-use them by recording them as audio and video and releasing them online. Some people simply respond more easily to other forms of communication, thus by providing various media types, you increase your reach. It's just another approach you can connect with your target market in the way they like.
Article marketing is a rich and complex approach for drawing your viewers to your site. There are so many different techniqies to continue to market your articles that you could spend all of your time finding new techniques to leverage the work you have already created. The best part is, there's something for everyone!
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